Mobile App Marketing

How Rewarded App Advertisers Set CPI Rates – And Why Payouts Drop Overnight

Rates don't drop because advertisers are fickle – they drop because a cohort model said so. Here's the math, and how to stay ahead of it.

Mobile marketing trends every advertiser should know

The mobile marketing trends shaping user acquisition now – AI-driven UA, privacy and measurement shifts, rewarded and retail media, and creative-led performance

Questions to Ask an App Marketing Agency Before You Hire

Mobile app marketing agency: what it is, what it does, and how to choose one

Mobile ad examples: formats that convert and why they work

See mobile ad examples by format – rewarded video, playables, rich-media, social, and native – plus what makes each one convert.

AI app marketing: how to use ChatGPT and generative AI for user acquisition

How to use AI and ChatGPT in mobile app marketing – ad creative, targeting, optimization, and ASO – with human oversight.

How to Market Your App: Crafting a Winning Strategy

Discover how to market your app: From market research to setting goals, crafting messaging, choosing channels, and tracking metrics for better downloads and eng

Clever Social Media Ideas to Supercharge Your Game App Marketing

Want to level up your mobile game app social media presence? We break down proven and creative strategies to engage users on Twitter, Facebook, Instagram, YouTu

5 Elements of Mobile App Marketing

New to mobile app marketing? Here are the 5 core elements of mobile app marketing to help you increase and retain app users

Effective Mobile App Growth Strategies to Expand Your User Base

Discover expert insights on attracting users in the fast-paced world of mobile apps. With a Mobile App Growth Strategies, you’ll learn how to stand out and thri